Queen of Cash

Trinity Tatum for Verizon Dollars

Verizon started giving its customers the royal treatment with 3% cash back every month. To launch the program we tapped into Trinity Tatum, and her fiercely loyal persona.

The campaign became Verizon’s 2nd most popular social post of all time with 53.9 million impressions, the strongest campaign engagement rate in over a year and 90% positive sentiment.